The original Green Orange Blankets branding felt disconnected from its product — cool tones paired with a warm, cozy fleece experience and a name rooted in color. We refreshed the identity with a neutral green-and-orange palette, a new logo, updated typography, and cohesive packaging that better reflects the brand’s inviting personality. Messaging like “Unroll the Joy” was developed to elevate the unboxing moment and strengthen the emotional connection with customers. The rebrand extended across both Shopify and Amazon to create a seamless, unified shopping experience from product detail page to doorstep.