BOMBAY SANDWICH CO.

Bombay Sandwich Co. approached us looking to modernize their brand while staying deeply connected to the authenticity of Indian culture. As a vegetarian, modern Indian eatery in New York, they wanted an identity that felt fresh and relevant to their urban audience—but still carried the warmth, texture, and nostalgia of Mumbai street life. We redesigned their logo, refreshed their visual direction, and built a system inspired by everyday India: vintage typography, bold colors, neighborhood storefronts, and tactile materials. This identity was then extended across their menus, packaging, merchandise, and a new Squarespace website.