Orange County Creamery had already built a loyal local following and a recognizable logo, but the brand needed a broader visual identity that could grow beyond it. Rather than reinventing what customers already knew, we set out to expand the existing brand into a more distinctive and flexible system.

Inspired by the laid-back energy of Orange County and the nostalgia of a neighborhood ice cream shop, we introduced a signature color palette, custom illustrations, typography, and supporting graphics that brought the brand to life across cups, pints, apparel, takeout packaging, and a new website.